The Vice President of Sales is responsible for leading the overall sales strategy, performance, and execution across the organization. This role drives sustainable revenue growth, profitability, and market expansion by aligning sales, marketing, and inventory strategies with corporate objectives and OEM partnerships. The VP of Sales provides strong leadership, establishes clear accountability, and builds high-performing teams to deliver consistent results across all locations.

At Peterbilt Pacific, we strive to conduct our business as a well-respected organization; with integrity, excellence, productivity, and a positive attitude as our core values. We strive to have the highest care for our people, customers, and business partners.  Every employee at Peterbilt Pacific is absolutely critical to our success. Our promise is to keep delivering the same award-winning service and value that our community has come to expect from our dealership group throughout the years. 

Benefits

• Extended Health & Dental Benefits
• Premiums Paid by Employer
• Employer Contribution Pension Plan 
• Growth Opportunities
• Paid Training
• Long term job security
• Employee Assistance Program
• Telus Health Virtual Care

Responsibilities

• Foster a collaborative, high-performance culture with clear communication and accountability
• Develop and execute annual and multi-year sales strategies aligned with company goals
• Establish sales objectives, targets, and performance metrics to drive measurable results
• Translate strategic priorities into actionable plans across regions, branches, and customer segments
• Align dealership strategy with OEM programs, incentives, and production allocations
• Lead Used Truck pricing strategy to ensure market competitiveness and margin optimization
• Oversee inventory planning and management to balance supply, demand, and working capital efficiency in collaboration with Operations and Finance
• Maintain primary accountability for revenue growth, including identifying and closing key opportunities
• Track KPIs, budgets, and forecasts to ensure performance against targets
• Partner with Branch Managers and sales team to develop and achieve performance goals
• Support and engage in key account planning and major customer relationships
• Implement best practices to scale sales performance and efficiency as the business grows
• Design and oversee sales compensation and incentive programs that drive performance and accountability
• Ensure governance, consistency, and compliance across all sales programs and policies
• Drive disciplined use of CRM tools
• Provide visible leadership that sets expectations for performance, culture, and integrity
• Lead performance management processes including goal setting, coaching, and development planning
• Build organizational capability through talent development, succession planning, and recruitment support
• Oversee marketing alignment to ensure sales support, brand consistency, and effective lead generation
• Maintain strong communication and relationships with OEM partners
• Collaborate with HR on workforce planning, hiring, and employee engagement initiatives
• Ensure policies, objectives, and expectations are clearly understood and consistently applied across all locations
• Perform other duties and strategic initiatives as required

Qualifications

• 10+ years of experience in sales in automotive, commercial transport or heavy equipment dealership is required
• A university degree in Business Management, or a related field is strongly preferred
• Strong knowledge of the commercial truck and transport industry
• Demonstrated alignment with and support of the company’s vision, mission, and values
• Proven strategic thinking with the ability to translate vision into execution
• Strong leadership capabilities with the ability to motivate and develop high-performing teams
• Excellent financial acumen, including budgeting, forecasting, and performance analysis
• Effective negotiation, problem-solving, and decision-making skills
• Strong communication, presentation, and interpersonal skills
• Proficiency in CRM systems and standard business software
• Deep understanding of customer service principles and sales processes
• Ability to manage multiple priorities and operate effectively in a fast-paced environment
• Highly organized with strong time management skills and attention to detail
• Commitment to continuous improvement and operational efficiency
• Ability to travel frequently as required
• High level of integrity, professionalism, and accountability
• Strong stakeholder management skills, including engagement with senior leadership

Compensation Rate

• $160,000 - $190,000 annually + variable compensation